MIA was created from a genuine love for summer, travel, and the feeling of having the perfect fit swimwear.

Inspired by time spent exploring coastal towns, and sun soaked afternoons by the sea, MIA is designed for those moments that make summer seamless. From wandering through cute streets to beach club afternoons that call for something tonal, flattering, and easy to slip on/off.

MIA is about swimwear that makes you feel confident, comfortable, and ready for whatever the day brings. Thoughtful silhouettes, considered details, and quality fabrics come together to create pieces you’ll reach for again and again.

We’re passionate about designing styles that feel inclusive and wearable, with an exciting focus on expanding our fuller bust range — inspired by our community and what you’ve loved most so far. 

"I started Mia with the intent of delivering quality affordable bikinis that can be worn again and again. There’s just something so exciting about planning a trip away and organising all your holiday outfits. We're here for it.

Thank you so much for your love, and support and for allowing me to share my passion with you. I’m incredibly grateful to work with such amazing women (and guys) and to be supported by a community from all over the world.

Lots more exciting things to come this year"

Emily x